Davido Singer is not leaving Sony Music, not yet

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Slowly, the rumours are growing. According to
reports making round now, Sony music act/
DMW boss, Davido, is reportedly set to
terminate his Sony Deal, any day now.
According to a number of sources, who credit
other sources, who still credit other sources,
the ‘Aye’ crooner is really angry with the
management of the label as they have not only
delayed the release of his album, but have
also not paved the way into the American
music market as promised.
Right now, the sourcing game has landed at the
doorstep of TaleTV, who in their words wrote
that “Davido is furious with #SonyMusic:
According to his PR, they are not only delaying
his album release but also, he feels like they
are not doing much to help him migrate to the
American music scene since the #FaderCover
he emerged few months ago.. He’s threatening
to leave if he doesn’t see results by the end of
the year”
But we have spoken to his managers, and can
confirm that all the information above is false.
He is not leaving DMW, at least, not yet.
According to sources, Davido might not
release his anticipated sophomore album this
The singer had planned for a sophomore
album titled “Baddest”, with hyperactivity last
year laying the ground work for what would
have been his most diverse album yet. Meek
Mill had gotten a track, Trey Songz had
recorded a verse, and videos had been shot to
usher in a new body of work for OBO. A
tracklist was leaked online, reviews were
written, and the country’s media was on fever
pitch anticipation.
But that was not to be. The album release was
stalled with very little information offered as
reason, or justification. After the preparations,
nothing happened. But then news did come in
at the end of 2015. Davido mentioned that
right as he was about he was about to
Davido has explained the reason behind the
delay, citing the interest of a ‘big corporation’
with distribution interests as responsible for
the delay.
“The album is done, everything, but funny
enough, two days before we were about to
drop the album, we got a call from a very big
corporation that wants to be involved in the
album distribution, that’s why we pulled back.”
Davido told Pulse.
“There’s no point doing things the same. If you
are going to do it big, there’s no point doing it
at all. That’s why I chilled back, anad I want to
let the big corporations do their work. But the
album is coming.” He further said.
This year turned out to confirm that, with Sony
Music swooping in from the high heavens, and
offering him a record deal. Reports also reveal
that prior to signing the deal, Davido consulted
with renowned entertainment lawyer, Joel
Katz, seeking advice and legal counsel. Joel
Katz has in the past represented top global
celebrities including James
Brown, Ludacris, Justin Timberlake and brands
like the Grammys, while he is also responsible
for Michael Jackson‘s estate.
The deal will have the singer release two
albums, but none of them will come in this
year. Davido is expected to first release an EP
to promote his brand in the US. That EP is
tentatively set for release in August. The first
single is to be released next month, with the
singer currently off to the US to complete
work on it.
“The EP will have a lot of international
collaborations on it, and it is expected to be
his first introductory project”. A source close
to the DMW singer told Pulse.
The album might be released next year,
although there has been no concrete talk
about it. Davido’s deal with Sony required that
he hit the studio and remake the sophomore
album. Sony Music Entertainment, a global
franchise will require lofty global standards of
music that will ensure that a get a return on
investment. This means the HKN singer will
have to put his best sonic foot forward and
create an album that is nothing short of a
classic. The album will be heavily padded in
quality to satisfy the music giants and only
then will it be released.
Such an album takes time. Such a project will
require time to create and immense effort to
put together. Ensuring this happens from the
Sony end will be Efe Ogbeni who facilitated
the deal, and works with Sony/ATV. He will be
the executive producer of the album.

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