Nigerian Veteran Disc Jockey, Jimmy Jatt has come out to lash out and enlighten naija music artistes that spend huge amount of money to feature foreign acts, and still don’t get international recognition.
Tho there was no name dropping (except the Wizkid part), Jimmy in a brief chat with HipTV, said that popular Nigerian music acts who feature foreign artistes in their songs help in promoting the foreigners in Nigeria, using their own already made brand as a platform to make Nigerians listen to other songs of the international artiste.
The ace DJ added that this publicity tho, doesn’t work both ways, cause most of the international acts (who are more popular in their terrain), that feature in Nigerian songs don’t go back to their country and promote the song.
Jimmy claims that even Nigerian artistes who feature in songs with fellow African artiste don’t come back to promote the songs in Nigeria, so they shouldn’t be surprised when international acts more popular than them, don’t promote the songs in their own country.
He however said that Wizkid’s recent collaboration with Drake was an exception since it featured in the ‘Views’ album.
The veteran DJ claims that Drake has successfully helped boost Wizkid’s brand to the world by promoting their hit track “One Dance” worldwide.