Ybnl Boss and Versatile Music artiste, Olamide
aka Badoo is one of the most respected and
recognized artiste in the Country…
His versatility to rap and sing and also fit into
different genres of music from trap to reggae
to fuji and many more has distinguished from
The crop of talented artistes in Nigeria today..
This brings one to the reason why the artiste
has not been duly recognized internationally
and outside Nigeria alongside his peers like
Davido and Wizkid ..
Why is Olamide name lacking in most
international awards and the talented artiste
not getting deserved attention from the outside
Note – Doing indigenous music is not an
excuse for lack of intl recognition. 9ice was
invited to nelson mandela and MOB0 and
Yousuf won a grammy with his local songs..
So doing local or indigenous song is never an
1) Quantity Over Quality – Olamide has made
quantity is main goal..Flood the scene with
songs and songs till you reach a point of
equilibrum and then start to decline…
Olamide has failed to allow the people thirst
for his songs and his releases are not up to
It gets to a point listeners are no longer
gingered to listen to what the artist will say as
artist becomes monotous and repititive.
The rapper is even gearing up to release a
sixth studio album.
2) Branding – Branding is also very much ….
The Kind of brand Olamide potrays is of the
not too internationally minded artist. He hardly
dresses corporate and potray his versatility in
He has even gone ahead to Brand himself a
Local Rapper. This type of image projected is
the way he is addressed..
He has even refused to meet up with more
influential managers and more serious minded
and music experts ….. The lack of Expertise on
the side of the management and consisting of
influential managers does bear its mark.
3) Appeal – While deviation from indigenous
music is not the point. Appeal is very
paramount….. Olamide style is not appealing
to the outside world.. Sometimes balancing
works.. I wonder if Hausas listen to olamide
songs ? But i bet more listen to 9ice ? Why
A little of more mature songs and english
lyrics might do the trick….Do something
appealing to every one and yet dont forget the
minority. You dont waste international features
with Wale on songs like papilo you go make us
Give them what they love.. Trap,pop. Feature
more of their artistes and seek for international
Olamide is a Legend and will remain one…
However , breaking into the international
market Like Wizkid is not an easy job……
Olamide has too much talent than to be
labelled a local rapper… We want to see him
topping the billboard chart and copping his
own BET award soon too… Enough of the
Headies and NEA awards.