Editorial: 5 Reasons Graphic Design Is More Important To Your Music Career Than You Think
Growing up from scratch as an independent artiste is quite challenging and could be lots of hard work. There is tons of work and tons of promotional aspects to look after and give time to. Among all of those aspects there is the trying to attract a fan base with seductive designs and promotional material that can really catch their eyes. One of the first designs that you need for your career is your logo and from then on, it can be a lot of things, it can be an artwork on your social media account profile that says ‘look here’ in a very fancy way, or it can be the cover photo for your Facebook page. Regardless of the type of design that you will be needing, one thing is for certain, if you are in the music business, especially as an upcoming artiste, you need to work with a graphic designer to make sure that you have the most pristine designs that can make your prospective fans turn their heads. Still not convinced? Well, I am sure that the following six reasons will make you change your perspective about having a graphic designer as a third party to support your music career.
1. You Cannot Afford to Spend Hours on a Design Yourself
Sure, getting your career up and running is very difficult on its own, but once it’s up and running, your job is not quite done since it requires the utmost attention from you, day in and day out. Moreover, anything which is a product of creative thinking such as graphics are only enhanced by the time you spend to develop them and to get a good design done, you need to first spend hours to brainstorm the perfect design, then there’s the phase of executing and perfecting those designs, all in all, these may take up to several hours to a day’s worth of time. Surely, you don’t have that much time to spend behind designs for your music not when you have songs to write, recording sessions to attend to and shows to perform. Hiring a graphics designer is the best decision to take since spending time on your designs are what you will be paying him for, and if you don’t like a design, you can get it redone until you do
2. The Best Designs Need the Best Software and Hardware to Produce
Almost all designs in the world are now produced on digital media which requires state of the art hardware and software; these hardware, and copyright protected software, can cost a small fortune which might put a strain on your budgets. Hiring an individual to get your designs done instead of a having to rely on phone and mobile applications to get cheap designs will cost you many funds that might be better off channeled elsewhere. Comparatively, you will find out having just any graphic designer might not be best suited for your brand as there might be conflict in ideas.
3. Experience Matters
Professional graphic designers have been active in their fields for years now and have a lot of experience in their field. These designers might also have extensive knowledge of working with similar businesses such as yours and all of these combine to produce a level of expertise that you simply cannot attain overnight (regardless of how many YouTube videos you binge through). These designers can note down your promotional target audience base and produce the best possible design with the right color code, fonts and images that can appeal to your target audience base exclusively, something that is a feat to achieve personally.
Moreover, because of being active in these fields for years, most professional designers can give you advises on how to better approach your promotional strategies; they can also, through their designs, make your craft stand out of the industry.
4. It Gives your Music the Identity it Needs
It is very important to hire a professional graphic designer whenever you are starting off with a new project because, it is during the beginning of your promotional phase when it needs to set out its brand identity through its design that your designer can carve an identity for you.
Setting out the right brand identity for your career is extremely important, because whether it is the logo, the color code, the font, or the imagery you use to represent your music; it’s all going to be a very crucial factor in how people perceive your music to be. Also, keep in mind that the initial design elements that will be created for your craft are the ones that you are going to be using for an extensive period of time (before you start another project); elements such as the logo, color codes are going to be used in all promotional activities, social media etc. so if it’s not looking right, it may even go on to hamper the amount of attention that you earn.
The importance and usefulness of graphic designs extends beyond your record label logo and the designs for your music cover art. Graphic designs can produce visual aids that will help you communicate your music ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid misunderstandings with your fans, critics or even your own contemporaries. Having a graphics designer behind your back can also help you make interesting looking memes , postcards and other materials needed for your career development etc. that you can give out to content creators, social media influencers and company executives during the hunting seasons for endorsement.
is presenting the grand opportunity that you as an artiste should harness to propel your career to it’s next stages. Giving you quality and creative materials for affordable sums is quite a catch for the season. Imagine being able to use just #2000
to acquire professionally looking designs. Isn’t it a steal? Follow Pmykel
on Instagram @pmykel_designx
to preview his arts.